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Market Motion Partners
We help B2B companies unlock explosive revenue growth
Accelerating B2B revenue through rapid experimentation, AI-driven GTM design, and execution-as-a-service.
🚀 What We Do
We build, validate, and scale modern commercial engines for B2B companies across Europe.
1
Rapid GTM experimentation sprints
Prototype → validate → scale
2
Outsourced SDR & Sales Execution
Full internal transfer of the engine once validated
3
Training, mentoring, and sales excellence programs
AI & Data readiness to modernize GTM operations
🔧 Our Methodology
Prototype → Validate → Execute → Transfer → Scale
1
Audit & Hypotheses
2
Structured Experiments
3
Live Execution (SDR, campaigns, closing)
4
Iteration & Optimisation
5
Outsourced operation or transfer to internal teams
🧪 Commercial Model Prototyping
We test and refine every layer of the GTM engine:
  • ICP & segmentation
  • Messaging & value propositions
  • Outbound motions & SDR sequences
  • Lead qualification & funnel hygiene
  • Pricing, packaging & positioning
  • Sales process, forecasting & dashboards
  • Hiring plan & team structure
Outcome: a validated, repeatable, scalable commercial engine.
🌍 New Market Acceleration
Execution-first market entry for Europe.
We act as a GTM strike team to open new markets (France, Benelux, Nordics, DACH, UK).
Our model:
Market Audit
15k €
Campaign + Phoning Tests
5k €/campaign
Sales Execution
20% to 30% revenue share
Two modes:

Outsourced Engine: MMP operates SDR + Sales closing.

Engine Transfer: We hand over the validated system internally.
🧠 GTM Advisory & Fractional Leadership
Supporting founders, CROs and GTM leaders with:
Fractional VP Sales
Fractional Head of Growth / GTM
RevOps & Revenue Architecture
AI & Data GTM Readiness
Strategic boards & execution planning
Advisory bridges strategy and hands-on execution.
🎓 Training, Mentoring & Commercial Excellence Academy
A full learning ecosystem to upskill GTM teams:
  • Prospecting, Discovery, Negotiation, Closing
  • SDR Bootcamps
  • GTM Leadership Mentoring
  • AI for Sales Workflows & Automation Readiness
  • Data for GTM (dashboards, insights, hygiene)
  • Playbooks: ICP, Messaging, Execution, AI, Sales Excellence
Formats: cohort programs, workshops, self-paced modules.
🛠️ Operating Modes
1
Outsourced GTM Engine (Done-for-You)
We run SDR, campaigns, qualification, closing & reporting.
2
Engine Transfer (Done-with-You)
We hand over a fully validated engine with:
  • Playbooks
  • Processes
  • Dashboards
  • Training kits
  • Shadowing & onboarding
3
Hybrid
Start outsourced → transfer gradually.
🌐 Who We Work With
B2B SaaS & AI scale-ups
Analytics & data platforms
DevTools & performance software
E-commerce & martech vendors
European founders entering new markets
VC funds needing GTM operating partners
💡 Why It Works
Execution-first approach (not a consulting report)
Hypothesis-driven, data-backed experimentation
Immediate revenue impact
AI-enabled GTM workflows
Clear transfer path to internal teams
Flexible engagement models
📈 Results We Aim For
Faster customer acquisition
Stronger message-market fit
Predictable pipeline generation
Higher win rates
Scalable sales processes
Internal teams empowered and equipped to grow
The Team Behind MMP
Market Motion Partners is the operational extension of two senior GTM profiles who have built, scaled, and led sales teams in demanding B2B environments.
Co-founder
Julien Bucaille
Sales & GTM Execution | Leadership | International Scale
Over 19 years in B2B & SaaS sales, with recognized expertise in building and leading international sales teams. Ex-Oracle (5 years), Ex-Salesforce.com (14 years)
Areas of expertise:
  • Complex closing and long sales cycles
  • Sales team management and structuring
  • Multi-country commercial scale
  • Transforming strategies into field results
Engagements:
  • GTM Advisor for startups & scale-ups
  • Fractional Sales Leader
  • Executive Coach & Mentor for sales leaders
"Obsessed with transforming strategy into concrete results."
Co-founder
Lars Grønkjær
Growth | Data | Automation | Scaling engines
Growth and revenue systems expert, with a data-driven approach and mastery of modern automation tools. Ex-Demandware (3 years), Ex-Salesforce.com (7 years)
Areas of expertise:
  • Design of scalable GTM engines
  • Rigorous test & performance culture
  • Automation and AI applied to sales execution
  • Growth systems architecture
Approach:
  • Testable and measurable hypotheses
  • Rapid data-driven iterations
  • Continuous optimization of revenue engines
"Obsessed with measurable and repeatable growth."
📞 Contact
Market Motion Partners
Execution-first GTM Partner for European B2B companies
🤝 France • Benelux • Nordics • DACH • UK • Southern Europe • Morocco • Middle-East